I am Andrei and…
I've spent the past 7+ years leading design for fintech platforms, legal tech, blockchain products, and SaaS applications, making complicated things intuitive for the people who use them. My approach is simple: research -> understand -> test -> design. I don't assume I know what users need, I talk to them, watch them, analyze their behavior, and then design solutions backed by data.
What makes me different: I think like an engineer but design like a creative. I studied informatics and math, got my first computer at 6, and was upgrading PCs by myself at 9. That early exposure built how I think. I take things apart to understand how they work. I ask 'why?' until it makes sense.
Before focusing on product design, I spent 12 years in advertising at agencies like Saatchi & Saatchi and Leo Burnett. That's where I learned visual craft, consumer psychology, and how to communicate products to people. It's also where I learned resourcefulness. When I needed to interview hard-to-reach users but had no budget, I went to the streets and found them. I'll find a way to do the research, even without fancy tools.
I can lead teams or work solo. I've mentored junior designers into seniors, built UX practices from scratch, and shipped products internationally (including a showcase at Cannes Lions Innovation 2018 - SETHER). But I'm hands-on. I believe in doing the work alongside my team, not just directing it.
I'm GeekVader (yes, that's my company name). I love Star Wars, Marvel comics, gaming, gadgets, and 3D printing collectibles. This isn't just personality, it's how I approach design. Attention to detail, love of systems, curiosity about how things work, and user empathy (I'm a user too). I run a newsletter on LinkedIn called #TipTrickTool where I share what I learn with other designers, trying to pay it forward as often as I can for those other designers who shaped me.
I love companies with good culture, interesting problems, and teams that value both craft and personality. Remote or hybrid (in Bucharest, Romania). I'd rather work on creative tools or developer tools these days, but I'm open to any company building products that challenge me to find better solutions.
What makes me different: I think like an engineer but design like a creative. I studied informatics and math, got my first computer at 6, and was upgrading PCs by myself at 9. That early exposure built how I think. I take things apart to understand how they work. I ask 'why?' until it makes sense.
Before focusing on product design, I spent 12 years in advertising at agencies like Saatchi & Saatchi and Leo Burnett. That's where I learned visual craft, consumer psychology, and how to communicate products to people. It's also where I learned resourcefulness. When I needed to interview hard-to-reach users but had no budget, I went to the streets and found them. I'll find a way to do the research, even without fancy tools.
I can lead teams or work solo. I've mentored junior designers into seniors, built UX practices from scratch, and shipped products internationally (including a showcase at Cannes Lions Innovation 2018 - SETHER). But I'm hands-on. I believe in doing the work alongside my team, not just directing it.
I'm GeekVader (yes, that's my company name). I love Star Wars, Marvel comics, gaming, gadgets, and 3D printing collectibles. This isn't just personality, it's how I approach design. Attention to detail, love of systems, curiosity about how things work, and user empathy (I'm a user too). I run a newsletter on LinkedIn called #TipTrickTool where I share what I learn with other designers, trying to pay it forward as often as I can for those other designers who shaped me.
I love companies with good culture, interesting problems, and teams that value both craft and personality. Remote or hybrid (in Bucharest, Romania). I'd rather work on creative tools or developer tools these days, but I'm open to any company building products that challenge me to find better solutions.
Let's work together
I'm currently open to Senior, Lead, or Principal Product Designer roles.
I can lead teams or work hands-on (or both).
If you're building something complex that needs to be intuitive, let's talk.
Start with "Hello there!".
