I have a very particular set of skills. Skills I have acquired over a very long career. Skills that make me the best choice for teams like yours. If you hire me, I will hunt down usability issues, I will rescue your conversion rates, and I will bring your KPIs home safely.

Senior Product Designer, 7+ years on the product side after 11 years as an art director and creative director in advertising. The two halves of that résumé look like a pivot from the outside. From the inside it's been one long argument with the same question: why are people actually doing this, and what would make it feel obvious?

I work research-first, even on a deadline. If the budget for user interviews is zero, I'll pull five conversations out of friends-of-friends, competitor review pages, and Reddit threads before I open Figma. The product wins I'm proudest of came from a single uncomfortable question asked in the right room. Sometimes mine, sometimes a stakeholder's, sometimes a user who didn't know they were giving me the answer.

Advertising trained one eye. Building things keeps the other honest.