I have a very particular set of skills. Skills I have acquired over a very long career. Skills that make me the best choice for teams like yours. If you hire me, I will hunt down usability issues, I will rescue your conversion rates, and I will bring your KPIs home safely.

I'm a Senior Product Designer who specializes in UX research and strategy for complex digital products. Over the past 7+ years, I've led design for fintech platforms, legal tech, blockchain products, and SaaS applications, domains where getting UX wrong has real consequences.

My approach is research-driven. I use tools like Hotjar and GA4 to understand actual user behavior, not assumptions. I'm good at finding the real problem, questioning what everyone takes for granted, and digging until I understand why people do what they do.

Advertising trained one eye. Building things keeps the other honest.